In March of last year, DailyWorth, the personal finance daily email and community for women, raised an $850K seed round led by Robin Hood Ventures, with investors like Eric Schmidt’s TomorrowVentures, Social Leverage, 500 Startups, Venture51, Investors’ Circle, Joanne Wilson, David Cohen, Scott Becker, Peter Shankman, and Carol Chow getting in on the action.
DailyWorth Grabs $2 Million To Bring Quality Financial Advice To Women — Via The Inbox
Now, it seems that some of these investors want to more than double down on DailyWorth, as the startup announced that it has closed a $2 million series A round led by Joanne Wilson and StockTwits Co-founder and CEO Howard Lindzon‘s Social Leverage, along with contributions from former investors as well. The new round of funding brings DailyWorth’s total to just over $3 million.
BetaBeat initially broke the story yesterday, and last month blogger and angel investor Joanne Wilson told O’Reilly’s Radar what excited her about DailyWorth, saying that the startup has already “created tremendous traction and sells advertising at lightning speed” — to the point, apparently, that the startup was running low on inventory.
Investors and advertisers find the startup appealing because of the intelligent, no-nonsense way it is creating a community around financial literacy and money management — for women. It’s a targeted play by DailyWorth Founder and CEO Amanda Steinberg, already a six-time entrepreneur, who has set out to create a resource for women (already the money managers) that breaks down essential financial concepts and makes them easy to consume (on-the-go) for busy moms and female professionals.