Video syndication network News Distribution Network (NDN) jumped to No. 3 in comScore’s ranking of the top online video properties in October, with an audience of 53.2 million, up from 40.5 million in September.
NDN distributes video to more than 4,500 news sites on behalf of content partners, including Reuters, AP, CBS, Fox Sports and The Weather Channel. Coverage of the presidential debates, the election and developments surrounding Hurricane Sandy played a role in boosting NDN’s audience in October.
The growing appetite for video among newspaper and other sites generally has also helped propel NDN’s rapid rise. Its surge last month pushed it just ahead of video heavyweights Vevo and AOL, which both drew audiences of about 53 million. Facebook slipped a notch to No. 6, despite traffic increasing about 1 million to 47.8 million in October.