New York, February 2, 2010 – Reuters and News Distribution Network (NDN) today announced a video solution for newspaper, magazine, and radio outlets, which is built around an advertising-based revenue share model. The product delivers licensed, professional video across top-level categories including news, business, sports, entertainment and lifestyle.
NDN’s cutting-edge platform leverages Reuters editorial strength and other major news and entertainment sources to create a comprehensive video suite. Once aggregated in NDN’s control room, the video is indexed for efficient search capabilities and coded for client’s publishing purposes.
“This collaboration allows us to be at the center of a content distribution play, alongside other premium content owners and adds value to the US media market by providing a competitive alternative with a commercial benefit,” said Christoph Pleitgen, managing director of Reuters news agency for Thomson Reuters.
NDN’s state-of-the-art content distribution platform goes beyond the traditional licensing agreement to offer flexible advertising capabilities, which enable participants to share in and contribute to network revenues. The network also provides sophisticated video metric capabilities to support audience and advertising performance analytics.
“We believe this strategic relationship is a critical step toward bringing online publishers, the content and services needed to revolutionize their product offering,” said Greg Peters, chief executive officer of NDN.
Reuters, the news and media division of Thomson Reuters, is the world’s largest international multimedia news provider touching more than 1 billion people a day. Reuters provides unbiased business, financial, national and international news to professionals via Thomson Reuters desktops, the world’s media organizations, as well as directly to affluent business professionals through Reuters.com and other digital platforms.
About Thomson Reuters
Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, healthcare and science and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs more than 50,000 people and operates in over 100 countries. Thomson Reuters shares are listed on the Toronto Stock Exchange (TSX: TRI) and New York Stock Exchange (NYSE: TRI). For more information, go to www.thomsonreuters.com.
About News Distribution Network
News Distribution Network, Inc. offers a unique video content syndication and advertising solution for the online media market with a centralized platform featuring a full array of premium news, finance, travel, entertainment and sports content. NDN’s state-of-the-art player suite and content management tools eliminate significant infrastructure and operating costs while creating monetization opportunities for publishers. NDN gives content providers increased brand presence and revenue streams by accessing a broader audience on trusted, established news destinations, and provides marketers with scale efficiency as well as rich targeting options for reaching premium online audiences. For more information, please visit www.newsinc.com.
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