Relay Foods, an online grocer which sources its foods from local vendors, has raised $8.25 million in new funding. The company says it will be working with Battery Ventures and TomorrowVentures to begin building out a mobile platform and expanding its team in the months ahead. The capital infusion was raised through a common stock-only sale, the company notes.
Founded in 2009, Charlottesville, Virginia-based RelayFoods.com has been operating an online food marketplace focused on providing sustainable and artisanal foods from nearby farmers and other vendors, as well as grocery items from a number of national brands. The company has found traction in the mid-Atlantic region of the U.S., and now plans to expand its market share in key metro regions, including Washington, D.C. and Baltimore, while also expanding into Williamsburg, Virginia. The goal is to eventually bring the service nationwide, but that’s further down the road. The near-term plan is to expand across all mid-Atlantic markets by mid-2014. The next major market it’s going after – North Carolina – will take place in 2014.