Optimization Goes Social: Revionics Acquires SkuLoop


ROSEVILLE, Calif. & LOS ANGELES, Nov 05, 2012 (BUSINESS WIRE) — Revionics, Inc., the leading provider of End-to-End Merchandise Optimization solutions, and GIIV, Inc., owner of the SkuLoop business, the cutting edge provider of social commerce driven promotions for retailers and consumer brands, today announced that Revionics has acquired the SkuLoop business and assets from GIIV, Inc.


This acquisition extends Revionics' End-to-End Merchandise Optimization solutions with the addition of Revionics(R) Social Commerce, the first and only social marketing platform to deliver optimized, 1-1 incentives and rewards to targeted loyal advocates and fans, expanding loyalty and driving measurable ROI across an Omni-channel shopping episode – online, in-store, social and mobile. By infusing pre and post-transactional social demand signals into Revionics' proven science, optimization models will now have a more complete, robust and granular view of shopper behavior, driving more accurate recommendations across the merchandise continuum – product, price, promotion and place.



For more information on the acquisition, please visit SkuLoop's site, Revionic's site or read the entire press release on CNBC