With Apple clamping down on incentivized downloads, white-label mobile app platform Appia (formerly PocketGear) has launched a new performance based advertising network for app developers to increase app downloads and only pay for results.
In case you aren’t familiar, Appia powers a white-label content and commerce platform for everyone and anyone who needs a mobile app store. The company now powers mobile app storefronts for more than 40 partners, including four of the world’s top five handset manufacturers (Samsung, T-Mobile, AT&T, and Verizon Wireless). The bonus of using Appia’s white-label offering is that it enables its partners to deliver apps to more than 3,200 different mobile device makes and models. Via its partnerships, Appia currently powers more than 500,000 downloads a day from a catalog of 140,000 apps with projections to double by mid-2011.
Appia’s ad network allows developers to access a pay-per-download service that allows developers to promote their apps by targeting ads by country and platform (Android, iOS, Java, Symbian, Windows Mobile, BlackBerry, and Palm). Developers only pay for actual downloads of their apps.