There’s more big money going into video startups: Maker Studios, which ranks among the top networks of creators publishing on YouTube, announced today that it has closed a $36 million round of financing led by Time Warner Investments. The announcement confirms a previous report that Time Warner would be investing in the company.
Other investors participating include Greycroft Partners, GRP Partners, Robert Downey’s investment company Downey Ventures, Elisabeth Murdoch, FUEL, Jon Miller and Jimmy Yaffe’s investment firm M+C, Maker chairman Ynon Kreiz, Daher Capital, and Hollywood producer Jon Landau. Along with the investment, Time Warner’s Rachel Lam will join the company’s board of directors.
Maker has raised a total of $44 million to date, which has helped finance a fast-growing content production and distribution partnership of YouTube creators. Founded in 2009 by a group of independent YouTubers who decided to help each other out, the idea at the time was that by joining forces and cross-promoting each others’ content, the whole would be greater than the sum of its parts. And indeed, the plan seems to be working. Maker now has more than 2 billion views per month and is regularly among the top three independent YouTube networks when it comes to unique viewers and video views.