Today Xfire enters a new era of global expansion through the formation of a joint venture (JV) with the China Youth Goyor Technology (Beijing) Co., Ltd. Led by newly appointed Xfire CEO Malcolm CasSelle, Xfire and China Youth Goyor Technology (Beijing) Co., Ltd. will bring an enhanced suite of Xfire’s services to China’s market of 400 million gamers. Xfire will be the first company to support in-game chat for customers using Chinese characters, helping millions of hardcore gamers utilize the company’s in-game social networking app to improve their gaming experiences.
Xfire Appoints New CEO, Malcolm CasSelle, and Announces Joint Venture with China Youth Goyor Technology (Beijing) Co., Ltd. to Support Significant Expansion into China
As Xfire’s new CEO, CasSelle brings more than two decades of experience transforming Internet and new media businesses, having served as founder at NetNoir (AOL was primary investor) and PCCW (SEHK: 008), a Hong Kong-based provider of telecommunications services and key executive at Groupon (Nasdaq: GRPN)'s joint venture in China with Tencent (SEHK: 700). In his new role at Xfire, CasSelle will continue to drive the company’s expansion into Asia while maintaining a focus on Xfire’s audience of core gamers.